Posts by mwright

Independent film site joins Variety, Deadline Hollywood in Penske Media’s entertainment portfolio.

The advertising industry’s rapid shift to digital formats is providing a boon to fraudsters, who will cost brands $7.2bn this year, up from $6.3bn in 2015, according to new research

Penthouse Magazine is closing the books on its print edition after more than 50 years on the newsstands. The once-scandalous men’s magazine will continue being distributed online, with all of its subscriptions migrating to PenthouseMagazine.com

The family behind Argus Media is lining up a £500m payday from the sale of the oil information company, as private equity firms prepare bids. At least nine members of the Nasmyth family own around 50pc of Argus Media, according to Companies House documents

l become the principal education and training platform for the Insight division and will benefit from Wilmington’s enhanced healthcare market access, both in the UK and in mainland Euro

NEW YORK, Jan. 18, 2016 /PRNewswire/ — Cohn & Wolfe, a leading communications agency, today announced that it has acquired a majority stake in Grupo Maquina, one of Brazil’s largest and most widely respected public relations agencies. Maquina Cohn & Wolfe, with 240 employees across offices in Sao Paulo, Rio de Janeiro and Brasilia, has the combined talent and experience to meet demand for global integrated marketing services from Brazilian companies and multinational companies alike

Publicis Groupe is considering a bid for a controlling stake in Cheil Worldwide, according to a report by Bloomberg earlier today

WPP announces that its data investment management division Kantar has acquired a majority stake in its partner in Denmark and Sweden, Millward Brown Denmark ApS

Ad spend is still the lifeblood of most publishers, even as they grapple with the decision of which form that advertising should take. So it’s no surprise that we’d pay attention to reports like the quarterly bellwethers from the Institute of Practioners in Advertising (IPA), which examines trends in marketing spend over the previous three months

His wooing of Time Warner chief executive Jeff Bewkes in the summer of 2014 was similarly quick, but less successful. Back then, the media world was gripped by the audacious bid from Mr Murdoch’s 21st Century Fox for Time Warner, a rival that owns Warner Brothers, HBO and Turner television

Events and information business formerly known as Top Right Group and EMAP seeks payday for Apax and the Guardian

Magazine has been credited with spreading the women’s liberation movement in Australia in the 1970s under founding editor Ita Buttrose

Boston, MA-based IT publishing and events group IDG, the parent of MR group IDC (International Data Corp), is exploring ‘strategic options’ – sale of the company included – with the help of an investment bank.

Apple has passed 10m subscribers for its music streaming service, taking six months to hit a milestone that took its arch-rival Spotify six years to hit, say people familiar with the matter

Dentsu Aegis Network continues its acquisition spree with the purchase of Navegg, a data strategy shop based in Brazil. Founded in 2009, Navegg specializes in the collection, analysis and multichannel activation of audience data, particularly for programmatic buys.

When Netflix chief executive Reed Hastings took to the stage in Las Vegas on Wednesday to announce the streaming service’s expansion into a further 130 countries, he told the audience they were “witnessing the birth of a global TV network”.

Omnicom’s BBDO has increased its access to the fashion and luxury brands sector after acquiring a majority steak in the Wednewsday Agency Group

Three-way fight for US TV station owner heats up as groups separately offer new terms

Media Gereral has made ‘several proposals’ to terminate Meredith merger and go with Nexstar buyout bid. Meredith counters with new deal terms.

The problem our industry faces with ad tech is a lot like the issue with gun control. Guns are great tools. They are very useful if you want to shoot a deer or protect your home. But with almost no regulations — and a whole lot of bad guys out there who would ignore them even if they existed — we wind up with a situation where guns are everywhere, from the hands of the ultra-responsible to the dangerously sloppy to the outright criminal.
This is just like the Wild West landscape of advertising technology — and while nobody dies, the consequences to the ad industry have been undeniably egregious.