Flashes&Flames: Can Axel Springer do the ‘impossible’?

Stories about the reinvention of daily newspaper companies are often not what they seem. They tend to involve traditional media groups not so much investing in the future of news as placing their bets somewhere else entirely. Thus, the UK’s Daily Mail Group, and Hearst Corp, in the US, are investing more heavily in business media and entertainment. And even Rupert Murdoch’s News Corp is now generating 35% of its profit and all its growth from digital property listings

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IPG Unit Golin Acquires Brooklyn Bros.

The Brooklyn Brothers — a fast-growing independent known for award-winning “paid” and “owned” media campaigns for brands such as NBC and Pepsi — has been acquired by one of the dominant players in “earned” media, Interpublic public relations division Golin

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Dentsu Aegis Network reports 9.4% growth for 2015

Dentsu Group has posted revenue of YEN 818.57 billion (£4.96 billion) for 2015 – a 12.8 per cent year on year increase. Gross profit for the Japanese group’s full year 2015 results stood at YEN 761.996 billion, a 12.6 per cent rise, with organic gross profit growth increasing by 7.0 per cent

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ATG Media purchases Autometrix Publications

Autometrix publishes two monthly newsstand and subscription titles, Audi Driver and VolksWagen Driver and has two significant events, Audi Driver International incorporating an annual Awards Dinner and Gti International, its flagship event held in July. It also holds a number of track days for enthusiasts across the country

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Guardian-owned magazine business Ascential floats for £800m

the magazine business jointly owned by The Guardian’s publisher and private equity group Apax, has floated at 200p a share, giving it a market cap of around £800m. Guardian Media Group, which owns around a third of the business, and Apax, which owns two-thirds, will sell a 25pc stake in the company with shares priced between 200p and 210p.

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