US newspapers including the New York Times, the Washington Post and the Wall Street Journal are raising the alarm over new ad-blocking software that promises to replace publishers’ advertisements with its own and pay readers in bitcoin to view them
US newspapers including the New York Times, the Washington Post and the Wall Street Journal are raising the alarm over new ad-blocking software that promises to replace publishers’ advertisements with its own and pay readers in bitcoin to view them
Sky News has learnt that ICG (LSE: 138026.L – news) – also known as Intermediate Capital Group – has tabled an offer to buy a sizeable stake in Argus, which is one of the UK’s biggest privately owned companies. ICG, which provides private debt, credit and equity across a range of industries, is an unexpected interloper into what has become one of the City’s most hotly contested auctions so far this year
Extract from In Publishings coverage of News Works last month written by Ray Snoddy: Bob Hoffman, a contrarian ad blogger and former advertising agency owner in San Francisco, attacked, what he called, the delusions of his industry, some causing considerable damage to traditional media. Hoffman, author of Marketers are from Mars, Consumers are from New […]
physical appearance to wreak havoc in the real world is a fallacy. Best example: online advertising. ANA and White Ops have conducted their second study on ad bots
Waggener Edstrom has partnered with Buchan since 2008 and will rebrand the agency as WE Buchan
In August last year a consortium of Britain’s leading national newspaper publishers launched an advertising campaign to draw attention to the merits of their titles as platforms for advertising. It was an unprecedented initiative. The very fact that six highly competitive rivals were willing to bury their hatchets showed the depth of the problem. They […]
Meredith Corporation expects digital ad sales to grow faster than print revenue declines for the first time next year, as it predicts that its online audience will reach 100m a month
The division will have offices in the sports centres of New York, US and Lausanne, Switzerland, and will focus on four key areas of sport and youth: athletic and sporting events, religious events, academic and scholastic events and civic events
Richard Desmond has sold his adult TV business, including the Television X and Red Hot channels, severing his last link with the adult entertainment industry that helped the Daily Express and Daily Star owner make his fortune. Desmond’s company, Northern & Shell, announced on Friday it had sold its adult broadcasting arm, Portland Television, in […]
In a press release Next 15, the digital communications group, announced the acquisition of the entire issued share capital of Twogether Creative Limited (“Twogether”), a B2B creative and digital marketing agency with a focus on technology clients. Clients include multinational technology groups such as Brocade, Intuit, Symantec, Veritas, Lenovo and Zebra Technologies. It also has a proprietary Software as a Service (“SaaS”) offering in partnermarketing.com, which is used for channel marketing
In a press release Euromoney Institutional Investor PLC (“Euromoney”), the international online information and events group, today announced that it has entered into an agreement to sell its energy publishing businesses, Gulf Publishing Company (“Gulf”) in Houston and the Petroleum Economist in London, to a consortium led by Gulf’s CEO, John Royall and media investor Russell Denson, for a cash consideration of $18 million. Euromoney has owned Petroleum Economist since 1989 and Gulf since 2001. The transaction is expected to close on April 30, 2016
In a press release Messe Frankfurt Trade Fairs India Pvt Ltd, the Indian subsidiary of the global trade fair organiser Messe Frankfurt Exhibition GmbH has announced that it has entered into a definitive agreement to acquire the International Elevator and Escalator Expo from Virgo Communications and Exhibitions. With a well-timed launch of Electrical Building Technology show scheduled this year, the acquisition is expected to further broaden Messe Frankfurt’s participation in the building technology sector, taking the number of events organised by the Indian subsidiary to 20
Earlier this week, GroupM’s digital agency Essence set up shop in Shanghai China. Not to be outdone, competitor Dentsu Aegis Network has taken a step to strengthen its own digital operation in the region with an agreement to acquire Darwin Marketing there
The Times and The Sunday Times plan to update their apps and a new combined website just three times a day — abandoning the rolling news coverage that has become the status quo for digital publishers
WPP said it has acquired U.S. media agency Communications Media Inc, and plans to use the company as a media investment management hub. WPP said it will integrate the media unit of its health communications experts company Ogilvy CommonHealth Worldwide into the newly acquired CMI, and then plans to use CMI as a media investment hub for GroupH, which is the parent company for WPP’s healthcare specialist companies
Wilmington plc (“Wilmington” or “the Group”), the knowledge leader in Risk & Compliance, Finance, Legal, and Insight, announces the acquisition of Evantage Consulting Ltd (“Evantage” or “the business”), a leading UK-based provider of specialist Healthcare and Pharmaceutical Analytics solutions
Time Inc., The New York Times, The Wall Street Journal, and Condé Nast are among the publishers signed up to Blendle, a Dutch micropayments platform that launches in the U.S. today
The 62-year-old men’s magazine is said to be hitting the auction block just weeks after debuting its first nudity-free print issue
WPP announces that its wholly owned operating company, Sudler & Hennessey, a leading global healthcare communications network, has acquired Viscira, LLC [“Viscira”], a leader in digital marketing in the healthcare category
Increase comes after cuts to editorial and marketing budgets and a decline in printing costs