Accenture Buys Major Stake in Japanese Digital Agency

Global management consultancy Accenture has bought a majority stake in Tokyo, Japan-based full service digital agency IMJ Corporation, which offers strategic planning, data analytics and web integration. Terms of the deal were not disclosed. Founded in 1996, IMJ provides a suite of services to support clients’ digital marketing activities across multiple platforms and channels. At its core, the company has access to large sets of transactional and non-transactional data, generated and made available through clients’ owned media, combined with IMJ’s ability to convert this data into insight

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WPP acquires database marketing agency Conexance in France

Press Release: WPP announces that it has acquired Conexance MD, SAS (“Conexance”), operator of the leading data co-operative covering consumer transactions in France. Conexance is a database marketing company and a leader in providing proprietary statistical modeling to identify consumer behaviours and attributes that are strong predictors of future purchases. Conexance’s solutions provide improved performance for customer prospecting as well as building customer loyalty both online and offline. Conexance’s data cooperative offers more than 25 million individual household buyers and 32 million digital profiles qualified by one billion business transactions from more than 500 data-contributing retailers and merchants

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News media move to ban ad blockers from websites

People using ad-blocking software who visited the The New York Times website in March were shown a message. This read: “The best things in life aren’t free”. It went on to explain that “advertising helps us fund our journalism” and gave the visitor two options to read the newspaper’s online content: disable their ad-blocking software or pay for a subscription

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Few news providers will now be liking Facebook

Winston Churchill famously defined “appeasement” as “being nice to a crocodile in the hope that he will eat you last”. By that definition, many of the world’s biggest news publishing organisations have been in the appeasement business for at least the past two years and the crocodile to which they have been sucking up is Facebook, the social networking giant

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Hibert Publishing Sells Off Magazine Assets

Hibert Publishing has sold Colorado Parent and Westchester Family in two separate deals that owner Gary Hibert said likely mean the end for the company he’s run since Nov. 2012. Parties close to the deals declined to share the terms of sale. Westchester Family, five ancillary publications, and its website were acquired by Community News Group (CNG), a publisher of New York-based magazines and newspapers. The monthly magazine has a circulation of 35,000 and will retain most of its staff

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WPP makes investment in All Def Digital in US

WPP announces that it has agreed to make a strategic investment in All Def Digital, Inc. (“ADD”), a digital media company founded by hip-hop impresario Russell Simmons, in the US. ADD’s clients include NBC Universal and Samsung. The company was founded by Simmons in 2013. It employs approximately 35 people and is based in Los Angeles. […]

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Can Time Out become a new media model?

No media business is even close to where it wants to be. Traditional companies struggle to hang on to print cashflows while competing with digital newbies which have all the flair but no sustainable profits. Young, digital-only, low-cost, small-team insurgents are fighting the unfair fight with the beasts of media pre-history. One business model is broken and the other is unproven.

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Vice to launch in more than 50 new countries

Vice is to launch TV and digital services in more than 50 countries, as the youth-focused media company continues to expand aggressively. It has struck a range of deals with international media partners to bring TV, mobile and digital services to regions including the Middle East, Africa, India and south-east Asia. Vice will also extend its […]

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