So the capital of programmatic is also the capital of unviewable. The correlation between the two seems unavoidable as Meetrics publishes another viewability report which makes for particularly dismal reading. Not only is the UK the capital of adverts that never stand a chance of being viewed, the figures continue to move in the wrong direction.
WPP announces that its wholly-owned operating company, Grey Group, the global marketing communications network, has acquired a majority stake in Easycom Group, a social marketing agency in China.
Acquisition expands Questex’s reach in pharmaceuticals, life sciences and health care
Press Release: NEWTON, MA ─ July 13, 2016 ─ Questex, a leading global business information and events company, today announced it has acquired The AHC Company Limited, organizer of The Annual Hotel Conference, the United Kingdom’s leading industry event in the individual, boutique, branded and consortium hotel segments.
The three-day conference and trade show, held each May in Atlanta, joins AI’s Media/Communications group
Time Inc. UK has acquired Collective’s UK ad network business for an undisclosed sum on Tuesday
London-headquartered agency MHP has announced a new strategic partnership with New-York based Dukas Linden Public Relations (DLPR), and a new office in Germany
Canadian buyout group Onex and Baring Private Equity Asia have agreed to acquire the units in cash. The share price of Thomson Reuters was up 1.3 per cent to $40.89 in out-of-hours trading at the time of writing. The intellectual property and science business provides information, support tools and services to governments, academia, publishers and corporations
Press Release: WPP announces that its wholly-owned operating company Grey Group, the global marketing communications network, has acquired a majority stake in the holding company of Famous, a leading creative agency in Belgium
Strategy of pushing readers to premium packages of print and digital content pays off for magazine, which this year severed links with Pearson
Time Inc is set to close two cycling magazines in its UK portfolio of road cycling titles to focus attention on popular glossy Cycling Weekly, now its sole title covering the sport. Nine journalism jobs are understood to be at risk (including permanent and freelance roles). Monthly magazines Cycling Active and Cycle Sport are to go, despite a combined circulation of more than 31,500, with resources being directed into the weekly that is said to be “seeing the most demand from consumers” according to Time
Healthcare data and intelligence firm Definitive Healthcare has acquired Billian’s HealthData, which provides data and analytics on US healthcare organizations, along with access to more than two million healthcare executives including one million physicians
Global management consultancy Accenture has bought a majority stake in Tokyo, Japan-based full service digital agency IMJ Corporation, which offers strategic planning, data analytics and web integration. Terms of the deal were not disclosed. Founded in 1996, IMJ provides a suite of services to support clients’ digital marketing activities across multiple platforms and channels. At its core, the company has access to large sets of transactional and non-transactional data, generated and made available through clients’ owned media, combined with IMJ’s ability to convert this data into insight
Press Release: WPP announces that it has acquired Conexance MD, SAS (“Conexance”), operator of the leading data co-operative covering consumer transactions in France. Conexance is a database marketing company and a leader in providing proprietary statistical modeling to identify consumer behaviours and attributes that are strong predictors of future purchases. Conexance’s solutions provide improved performance for customer prospecting as well as building customer loyalty both online and offline. Conexance’s data cooperative offers more than 25 million individual household buyers and 32 million digital profiles qualified by one billion business transactions from more than 500 data-contributing retailers and merchants
People using ad-blocking software who visited the The New York Times website in March were shown a message. This read: “The best things in life aren’t free”. It went on to explain that “advertising helps us fund our journalism” and gave the visitor two options to read the newspaper’s online content: disable their ad-blocking software or pay for a subscription
Fate of print edition unknown as Markets Media undergoes digital redesign
The London-based art and fashion magazine will arrive as the 12th digital channel in the Vice Media portfolio
Johnston Press has sold off three newspapers covering the Isle of Man to rivals Tindle Newspapers in a deal worth £4.25m. Set to change ownership are The Isle of Man Examiner and the Isle of Man Courier, both established in the 1880s, and the Manx Independent, founded in 1987
Time Inc. is planning a major reorganization focused on web video, live events and working closely with marketers, according to a person familiar with the plans, as the publisher of People magazine tries to transform itself for the digital age
Winston Churchill famously defined “appeasement” as “being nice to a crocodile in the hope that he will eat you last”. By that definition, many of the world’s biggest news publishing organisations have been in the appeasement business for at least the past two years and the crocodile to which they have been sucking up is Facebook, the social networking giant
