Energy sector data firm Verisk Analytics is buying electricity and renewables sector information provider Greentech Media and will merge it with recently acquired research and consulting company Wood Mackenzie. Terms of the deal have not been disclosed.
The Financial Times is certainly not the first media company to test out approaches to combating the rise of ad-blocking technology, but its new approach might be the most creative one yet. On Wednesday, the newspaper began blanking out, for some users, a percentage of words in articles symbolizing the percentage of the company’s revenue that comes from advertising
You may think you choose to read one story over another, or to watch a particular video rather than all the others clamouring for your attention, but in truth, you are probably manipulated into doing so by publishers using clever machine learning algorithms
The well-established international conferences MAB acquired include The European Manufacturing Summit and The North American Manufacturing Strategies Summit, alongside a number of specialist sector conferences in Food, Packaging and Pharmaceutical sectors.
Dentsu Aegis Network pulled ahead of WPP in marcoms mergers and acquisitions activity in the second quarter, as the rate of deals around the world was down 11 per cent compared with the same period last year
Slowing of print advertising decline – with significant improvement since Brexit vote – prompts hopes that downturn is ending
Clarion Events Ltd has boosted its supply chain and logistics portfolio with the acquisition of three global supply chain conferences and exhibitions from Industry Dynamics. The shows include the EMEA Supply Chain and Logistics Summit and Expo, the Smart Chain Annual Supply Chain Management and Innovations Summit in the USA, and the Brazilian Supply Chain […]
Apax Partners said July 19 it has agreed to buy Dominion Marine Media. Financial terms weren’t announced. Dominion Enterprises, a subsidiary of Landmark Media Enterprises, is the seller. Dominion Marine operates recreational marine digital marketplaces – BoatTrader, boats.com, YachtWorld, and CosasDeBarcos – which attract over 62 million unique visitors annually
After winning a fantastic 3.6 million viewers in its first six weeks on CBBC, the all-new TV series of Danger Mouse has been a massive ratings triumph. Ready to replicate this, Danger Mouse Magazine is here
Wilmington plc (“Wilmington”), the knowledge leader in Risk & Compliance, Finance, Legal, and Insight announces the acquisition by its subsidiary, Mercia Group Limited, of SWAT Group Limited (“SWAT” or “the Business”), a provider of training and technical compliance support to accountancy firms in London and the South West of England
Private equity firm Beringer Capital has acquired advertising trade publicationAdweek from Mediabistro Holdings. Terms were not disclosed, but the sale includes nine industry blogs in the Adweek Blog Network: AgencySpy, FishbowlNY, FishbowlDC, GalleyCat, LostRemote, PRNewser, SocialTimes, TVNewser and TVSpy.
A gossip magazine owner and former employee of Silvio Berlusconi has become the owner of Italian national newspaper Corriere della Sera in the latest shake up of the country’s media market. Urbano Cairo, a self made entrepreneur behind Cairo Communication and publisher of top-selling national gossip weeklies DiPiu and Diva, gained 48.8 per cent of shares tendered in a €1bn battle for RCS Mediagroup, Corriere della Sera’s loss making owner.
In April, the Brighton-based healthcare specialist was acquired by FTSE 250-listed healthcare outsourcer UDG Healthcare, becoming part of UDG’s Ashfield Healthcare Communications arm and ending Pegasus’ 24-year existence as an independent firm.
So the capital of programmatic is also the capital of unviewable. The correlation between the two seems unavoidable as Meetrics publishes another viewability report which makes for particularly dismal reading. Not only is the UK the capital of adverts that never stand a chance of being viewed, the figures continue to move in the wrong direction.
WPP announces that its wholly-owned operating company, Grey Group, the global marketing communications network, has acquired a majority stake in Easycom Group, a social marketing agency in China.
Acquisition expands Questex’s reach in pharmaceuticals, life sciences and health care
Press Release: NEWTON, MA ─ July 13, 2016 ─ Questex, a leading global business information and events company, today announced it has acquired The AHC Company Limited, organizer of The Annual Hotel Conference, the United Kingdom’s leading industry event in the individual, boutique, branded and consortium hotel segments.
The three-day conference and trade show, held each May in Atlanta, joins AI’s Media/Communications group
Time Inc. UK has acquired Collective’s UK ad network business for an undisclosed sum on Tuesday
London-headquartered agency MHP has announced a new strategic partnership with New-York based Dukas Linden Public Relations (DLPR), and a new office in Germany
