Dentsu hops to it with acquisition of US digital marketer Leapfrog

Japanese advertising giant Dentsu has agreed to buy US digital marketer Leapfrog. The Tokyo-based company said it would acquire a 100 per cent stake in Leapfrog, whose proprietary LFX Conversion Platform aims to optimise the consumer experience via channels ranging from social media to physical stores. Leapfrog, which is headquartered in Illinois, generated revenue of $32m in the 12 months ended December 2016 and employs 150 people, most of who are software engineers and data scientists

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The Times subscriptions sales jump 200%

The Times has seen subscriptions sales jump 200 percent in the last year, since it pivoted from publishing on a breaking-news cycle to a digital editions-based publishing strategy a year ago. Subscriber churn is also at a record low, down 4 percentage points compared to the previous year, according to Catherine Newman, chief marketing officer at The Times and Sunday Times. Last summer, total print and digital paying subscribers rested at 413,600, according to the publisher. And in the first half of 2016, new paying-subscriber sales rose 200 percent compared to the first half of 2015

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YouTube controversy shakes up digital advertising as brands pull adverts

Over the past five years, Google and Facebook have cut a conquering swath through the market for digital advertising, snatching ever more business from legacy media companies, such as print newspapers and magazines. But a growing scandal involving the inadvertent placement of ads next to extremist content on Google’s YouTube video has raised questions about whether the balance of power is about to shift again.

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Emerald Expositions Acquires InterDrone Conference & Exposition

Press Release: SAN JUAN CAPISTRANO, Calif. – March 13, 2017 – Emerald Expositions, LLC (“Emerald”), a leading U.S. business-to-business trade show and conference producer, today announced its acquisition of the International Drone Conference and Exposition (“InterDrone”), the largest commercial unmanned aerial vehicle (UAV) trade show and conference in North America, from BZ Media LLC.

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National Enquirer parent buys Us Weekly for $100m

The parent company of American tabloid the National Enquirer has agreed to scoop up celebrity magazine Us Weekly for $100m. American Media’s purchase of Us Weekly will give the group a deeper foothold in the popular culture arena that is in vogue among young readers. Us Weekly sells about 1.95m paid copies per week and its website is visited by 22m visitors a month, American Media said in a statement. The magazine was founded in 1977 by the New York Times company, and was acquired eight years later by Wenner Media, the publisher of Rolling Stone magazine.

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Big news brings only tiny returns for publishers

Publishers need to find additional sources of revenue and, worryingly, the new generation of so-called “distributed content” services, which held such promise a year ago, are not cutting the mustard. Services such as Facebook Instant Articles, Apple News and Google Accelerated Mobile Pages were supposed to make it easier for publishers to monetise their journalism.

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Bronfman-backed group walks away from Time Inc

An investment group backed by Edgar Bronfman Jr, former chief executive of Warner Music, Len Blavatnik, the billionaire owner of Warner Music Group, and Ynon Kreiz, who ran Maker Studios, will not pursue an acquisition because of a valuation gap, people said who were familiar with the situation.

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