Reed Expo to take a stake in ISO (Germany)

Reed Exhibitions will take a stake in ISO – the leading European trade fair for insulation materials and technology; an agreement to that effect has been reached between the publishing house Lambda Verlag and the world’s largest trade fair organiser

read more

ITE acquires Platform Exhibitions in Turkey

ITE Group plc today announces the acquisition by its wholly owned Turkish subsidiary, E Uluslararası Fuar Tanıtım Hizmetleri A.Ş(EUF), of 100% of the shares of Platform Exhibitions owners of the Beauty Eurasia exhibition which serves the beauty, personal care and cosmetics industries in Turkey and the surrounding region

read more

Sticky: Only 14% Of Online Ads Are Seen

Sticky, a company with software that uses webcams to track users’ eye movements to verify whether or not online ads are actually seen, on Thursday released data which supports the argument that viewability does not equal being seen.

read more