New Ad Campaign Touts Pro-Publisher RTB Pricing Platform

The essence of the campaign is that many digital publishers are getting squeezed to the breaking point as media consolidates further and new technologies like real time bidding continue to gain traction. Many competing third-party vendor systems have “technology designed to favor the ad buyer, not the seller,” Sonobi contends.

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Publicis Groupe acquires ETO

Publicis Groupe announced today the acquisition of ETO, a leading agency in CRM based in Lille and
Paris. This move allows Publicis Worldwide to advance its offerings in the field of CRM and datamining

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Informa Exhibitions unveils new Cross Media Production event

Informa Exhibitions today officially launches its new event, Cross Media Production, which will take place from 25-27 March 2014. Co-located alongside Ipex 2014, Cross Media Production is a dedicated production and pre-media event that focusses on the effective implementation of cross media communication strategies across multiple platforms

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