RTB is causing a major paradigm shift in how online ads are bought and sold, says Michael Smith, vice president of revenue platforms and operations at Hearst Magazines Digital Media
RTB is causing a major paradigm shift in how online ads are bought and sold, says Michael Smith, vice president of revenue platforms and operations at Hearst Magazines Digital Media
EAS has officially launched its innovative new registration system, EAS-e – aimed at events with 500 or under attendees
In an exclusive, Exhibition News says it has learned that UBM’s Awards and Partnerships division has been closed
In an exclusive, Exhibition News says it has learned that UBM’s Awards and Partnerships division has been closed
The magazine was published by The Kane Corporation owned by Dominic McVey who made millions importing micro-scooters from the US
Dentsu announced today that its global headquarters Dentsu Aegis Network Ltd. has reached an agreement with the principal shareholders of Verawom, one of China’s leading social creative companies, to acquire the company
Blue Rubicon has bought public affairs specialist Open Road in the agency’s first major acquisition since its injection of private equity cash in December 2012
Tarsus acquires 60% stake in Sada the organisers of Komatek in Ankara.
The principal asset being acquired from HSM is the Cardiometabolic Health Congress “Cardio”, the largest US event focused on the cardiometabolic field
Tarsus Group and EJ Krause are pleased to announce the launch of GESS Mexico to serve the burgeoning education sector
Tarsus Group and EJ Krause are pleased to announce the launch of GESS Mexico to serve the burgeoning education sector
Publishing companies are increasingly talking about the need to become tech companies as well as content producers if they are going to survive the transition to digital
UDG Healthcare has brought its sales, marketing and medical service businesses together under the banner of Ashfield Commercial & Medical Services
The company has appointed Richard Jones as Engage’s managing director and he arrives at the UK agency having previously served at director level at Atlantis Healthcare and Healthcare at Home
Mail Online’s ad revenues increased by almost 50% to £14m in the final three months of last year, more than offsetting a fall in print advertising to keep the Daily Mail titles in growth
Major publishers have accepted that programmatic advertising is here to stay, says DigiDay, and most now sell significant portions of their ad space that way
Last week Federated Media split its legacy content marketing business from its programmatic, ad-buying business, which is now called sovrn
AXIO Data Group announces today that Cirrus Media has completed its acquisition of the journal Medical Observer and website MyDr
Light Reading today announced that it has been sold back to one of its original founders, Stephen Saunders, by current owner UBM plc
WPP’s largest trading desk, Xaxis, has acquired Bannerconnect, a programmatic technology provider