Conversant gaining appeal as M&A target

Conversant Inc. (CNVR:US) is gaining appeal as a takeover target after the company formerly known as ValueClick Inc. sold website businesses to focus on digital-advertising technology. The $1.65 billion company, which divested sites including Investopedia this year while increasing its presence in digital-video advertising, may attract traditional agencies such as WPP Plc (WPP) as they […]

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Conversant gaining appeal as M&A target

Conversant Inc. (CNVR:US) is gaining appeal as a takeover target after the company formerly known as ValueClick Inc. sold website businesses to focus on digital-advertising technology. The $1.65 billion company, which divested sites including Investopedia this year while increasing its presence in digital-video advertising, may attract traditional agencies such as WPP Plc (WPP) as they […]

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WPP Digital acquires minority stake in Percolate

WPP Digital, the digital investment arm of WPP, has acquired a minority interest in Percolate Industries, Inc., that will enable multiple WPP companies to create streamlined and engaging content on behalf of their clients. Founded in 2011, Percolate employs approximately 100 people and is based in New York with offices in London and San Francisco. […]

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3M acquires healthcare analytics business Treo Solutions (USA)

Innovation company 3M has agreed to acquire US-based healthcare analytics and Business Intelligence provider Treo Solutions, for an undisclosed sum. Treo employs around 185 people in headquarters in Troy, N.Y. and offices in Denver, CO and Overland Park, Kansas, and uses data from more than 60 health plans to help clients redesign payment structures and […]

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WhatsApp benefits from Facebook deal announcement

If WhatsApp wasn’t growing fast enough already, the messaging app is enjoying a fresh wave of adoption following announcement of its blockbuster $19 billion acquisition by Facebook. The spike in downloads is especially pronounced in the U.S. App Store, where WhatsApp has jumped from No. 37 in the overall ranking of free iPhone apps on […]

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