Posts by mwright

tar Group is to merge with Vox Medica and its parent company, Independence Healthcom Strategies Group (IHSG)

Pearson says it is on track to meet its forecasts for its full-year profits although a rise in the value of sterling dampened its sales in the first three months of 2014

Two new websites seek to interpret the news rather than just report it – but will it be profitable?

US-based digital media buying platform MediaMath has acquired Tactads, a firm providing cookie-less and cross-device ad targeting technologies

Facebook Inc’s mobile advertising business accelerated in the first three months of the year, helping the Internet social networking company top Wall Street’s financial targets

Joe Mantese RTBlog: I love word balloons. You know, those graphics that display words in various sizes based on how much people think about them

Condé Nast has partnered with programmatic advertising firm RadiumOne to pull programmatic technology and its native advertising approach closer together

Omnicom says it is unable to predict when its $35.1 billion merger with France’s Publicis Groupe will close

Facebook has reported an 82 per cent year on year hike in advertising revenue to $2.27bn, with mobile advertising accounting for 59 per cent of the total, in the first quarter of 2014

Facebook profits tripled to $642m as revenues soared 72% in the first quarter of 2014

Emerging media channels and technologies often follow a similar path — establish a value proposition, gain buy-in, experience rapid growth and then level off while it finds its footing

Interpublic Group (IPG) the owner of Initiative, Lowe and Partners and McCann, saw its UK revenue rise 21 per cent in the first three months of this year, boosted by its acquisition of Profero

Interpublic Group (IPG) the owner of Initiative, Lowe and Partners and McCann, saw its UK revenue rise 21 per cent in the first three months of this year, boosted by its acquisition of Profero

Xbox games consoles will show original programming as well as hits such as Game of Thrones

Creston plc provides an update on trading for the year ended 31 March 2014 ahead of its full year results for the period

Imagine Publishing was today recognised for the second successive year by the annual Sunday Times BDO Profit Track 100 league table as one of the UK’s best performing private companies in terms of profit growth

WPP announces that Kantar Retail, its wholly-owned retail and shopper data, analytics and consulting business, has acquired XTEL, a leading provider of sales automation software for the consumer goods industry, based in Italy. Founded in 1991 and headquartered in Bologna, Italy, XTEL supplies software, analytics, mobile and cloud solutions to leading consumer goods’ manufacturers. Using […]

As a stellar list of celebrities including Tom Cruise and Arnold Schwarzenegger gathered at Empire magazine’s recent film awards in Park Lane, London, across town a tough decision had been made to close the once-mighty weekly lads’ magazine Nuts

Nielsen on Thursday said it’s launching the final technical trial before expanding Online Campaign Ratings (OCR) service to mobile this summer. Participating in the test are online video ad firms BrightRoll and TubeMogul, which have both been in using OCR on a fully-integrated basis for the past 18 months. The Nielsen service aims to provide […]

Embracing programmatic sales tools can allow publishers to jump ahead of the competition. Here are a few considerations to keep in mind as you build out your programmatic strategy