Three Steps To Cross-Device Success For Publishers

The benefits that come with leveraging cross-device identity for advertising are well known. Cross-device campaigns lead to better targeting, stronger campaign metrics, and higher return on ad spend for advertisers, plus better user experiences, higher engagement, and more value from users as they move across screens. But even with the knowledge of these benefits, many […]

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Pearson reports Interims 2014

Sales up 2% at CER to £2.0bn reflecting good growth in digital, services and emerging markets, offset as expected, by the impact of school curriculum change in the US and the UK; also, this year, seasonal changes in phasing have helped first half sales in North America and hurt those in Core markets, especially the […]

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Reed Elsevier presses ahead with digital drive

Reed Elsevier has reported first-half results ahead of analysts’ expectations as it drives its business further into the digital sphere. Erik Engstrom, chief executive, said that for the full year, the company remained “confident that we will deliver another year of underlying revenue, profits and earnings growth” as all four of its business divisions increased […]

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BSkyB to pay up to £7.4bn to acquire European sister companies

BSkyB has agreed to pay up to £7.4bn to acquire its European sister companies, opening the way to the biggest transformation in its 25-year history. The move will create one of Europe’s largest pay-TV providers, with the ability to invest more in internet technology and potentially to bid for sports and entertainment rights on a […]

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Mail Online’s ad revenues soar by nearly 50%

Online growth offsets decline at Daily Mail and Mail on Sunday, making £15m in revenues in three months to end of June Mail Online increased its advertising revenue by 49% in the quarter to 30 June, offsetting a decline in print revenues at the Daily Mail and Mail on Sunday. For the full story read […]

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