Guardian News and Media (GNM) has unveiled the beta version of a tiered membership scheme offering access to events and other perks aimed at building a third revenue stream to complement the cover sales, print and digital advertising that currently make up the bulk of its revenue, while also tying a core of readers closer to the Guardian brand
Like the music industry, the Guardian has realized that the value in media isn’t in selling access to a specific product or unit of content, but in creating a deep relationship with readers and fans who want access
There are times when you wonder whether traditional publishers actually “get” digital at all. They embrace programmatic trading and then worry about falling CPMS, they extoll the virtues of native and then flood their pages with low-rent clickbait. And then they start to give away digital content again
There are times when you wonder whether traditional publishers actually “get” digital at all. They embrace programmatic trading and then worry about falling CPMS, they extoll the virtues of native and then flood their pages with low-rent clickbait. And then they start to give away digital content again
I’m glad it isn’t only me, but today I’ve seen just a glimpse of the reaction to yesterday’s news. Twitter, which raised $1.8bn in a float just under a year ago, announced yesterday that it’s looking to raise a further $1.5bn through two bonds — one for five years, the other for seven.
Mobile programmatic (on both smartphones and tablets) has also taken off in Europe. Spend on smartphones increased 894% year-over-year and spend on tablets increased 973%
In a press release today Motivcom have announced that the board of Sodexo Motivation Solutions U.K. Limited, a wholly-owned subsidiary of Sodexo SA, and the independent directors of Motivcom plc are pleased to announce that they have reached agreement on the terms of a recommended acquisition under which SMSUK will acquire the entire issued and to be issued ordinary share capital of Motivcom
Thomson Reuters has put a package of specialty publications on the block, including Buyouts and Venture Capital Journal, two sources said
Months after rumors that short-form ebook publisher Byliner was going out of business, the company has found a buyer in ebook publishing start-up Vook
Count Dentsu out as an acquirer of the Interpublic Group or Havas Group, at least for the foreseeable future. Speaking at a Goldman Sachs investor conference in New York Thursday, Tim Andree, EVP at Japan-based Dentsu, said the holding company was not interested in purchasing either holding at this time. For the full story read […]
Count Dentsu out as an acquirer of the Interpublic Group or Havas Group, at least for the foreseeable future. Speaking at a Goldman Sachs investor conference in New York Thursday, Tim Andree, EVP at Japan-based Dentsu, said the holding company was not interested in purchasing either holding at this time. For the full story read […]
Many newspaper bosses still think traditional journalism represents the unique strength that will, somehow, secure their digital future.
It looks like Twitter is preparing to do some early Christmas shopping. Marking its first debt offering, the microblogging giant is selling $1.3 billion in convertible bonds, which will likely go to future investments and acquisitions. For the full story read MediaPost
ES Global – the largest network of teachers in the world with over six million registered teachers – has announced a significant investment in Barton Woodhead Education Ltd. – developers of Diagnostic Questions (http://www.DiagnosticQuestions.com), a website that allows teachers to create and share ‘hinge’ questions that instantly identify student misconceptions in maths
In a press release WPP has announced that its wholly-owned operating company Salmon, a leading e-commerce agency has acquired e-commerce specialists, Neoworks Limited in the UK
Guardian News & Media has launched a new membership programme with three tiers, from free to £60 a month, that give readers access to a range of events and activities
Digital shop Isobar, part of Dentsu Aegis Network, has launched a new commerce optimization platform called ICOM
Figures Supported by strong performances by US and UK, with Western Europe returning to positive growth
Figures Supported by strong performances by US and UK, with Western Europe returning to positive growth
Facebook’s market capitalisation topped $200bn for the first time on Monday, beating rival Google in the time it took since going public to reach the symbolic figure
