Traditional media is rightly obsessed with “millennials”, the 18-34 year-olds who have grown up with the internet. They are up to one-third of the population of most of the major economies, and are the largest, ethnically and racially most diverse generation ever. Millennials could not be more different to the baby boomers who built the current media industry during 50 years of revenue boom – before the web pushed the walls down.
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