LONDON, 30 May 2023 – Arc, the global events, data, and media platform backed by investment funds managed by EagleTree Capital, announces that it has acquired Marketing in Partnership Ltd (MiP) an events and marketing solutions partner for the asset management industry.
MiP organises the Joint Investment Conference (JIC), Select, and Global Investment Management Summit (GIMS) events, provides marketing solutions, and organises contracted events on behalf of its clients. The acquisition of MiP reinforces Arc’s commitment to the financial services community, as it is complementary to brands in the network, including Professional Adviser, Investment Week, and Global AgInvesting. In addition, the marketing solutions provided by MiP will help strengthen Arc’s full-service marketing agency capability for the UK financial sector, broadening the services offered by Incisive Works, the content and performance marketing agency of Incisive Media.
Helen Wagstaff, co-founder of MiP, said “Arc offers a great springboard for our future growth. The network provides us more opportunities to expand our business, whilst retaining our position as the trusted events and marketing solutions partner for the asset management sector.”
Simon Lodge, co-founder of MiP, added “Increasingly we are working across different territories as clients seek more simplicity and co-ordination of their event and marketing activities. Becoming part of Arc represents a powerful opportunity for MiP to help our clients globally and expand our overall offering.”
Jonathon Whiteley, Arc’s CEO for Europe, said “We are pleased to welcome Helen, Simon, and their team to Arc. MiP is a business I have long admired, and we are particularly looking forward to collaborating and sharing best practices amongst MiP and our leading financial services brands for the benefit of our clients and audiences.”
Simon Foster, Group CEO of Arc, said “This acquisition, together with new products like Investment IQ, underlines our commitment to leadership in serving the financial services community. We look forward to welcoming the MiP team to the network and working with them as we continue our commitment to continually developing our offerings for the sector.”
The deal, which was signed on 19 May, is the seventh acquisition for the Arc network, its fifth in Europe, and third in the financial services sector. Canson Capital Partners, an Arc founding partner, served as financial adviser on the deal.
Arc
Arc is a B2B events, data, and media platform, backed by investment funds managed by EagleTree
Capital. Founded to redefine business networking, Arc organises over 150 events a year and operates
critical content platforms in HR technology, agriculture and food, financial services and investing and
education technology. Arc has over 300 talented colleagues located in the U.S., U.K., Netherlands,
and Singapore who focus on seeking out new ways to connect communities, wherever, whenever, or
however people need to come together to grow their businesses. For more information,
visit www.arc-network.com or find Arc on LinkedIn.
About MiP
For over 20 years MiP has helped financial services firms communicate with their clients through live conferences, digital events and marketing solutions. MiP’s team of 22 event managers, content specialists, speaker experts and designers work in partnership with clients of all shapes and sizes to generate great results. For more information, visit www.mipagency.com.
EagleTree
EagleTree Capital is a leading New York-based middle-market private equity firm that has completed over 40 private equity investments and over 90 add-on transactions over the past 20+ years.
EagleTree primarily invests in North America in the following sectors: media and business services, consumer, and water and specialty industrial. For more information, visit www.eagletree.com or find EagleTree on LinkedIn.