Amazon.com Inc will live-stream games for the NFL this year, a company spokeswoman said on Tuesday, marking a high-profile push by the online retailer to attract fans to its Prime shopping and video-playback club.
As part of the deal, Amazon will stream 10 Thursday-night games online for Prime members exclusively. The same games will be broadcast by networks CBS and NBC on television.
Amazon beat out Twitter Inc, Facebook Inc and Google’s YouTube for the digital distribution rights, according to a person familiar with the matter. The Seattle-based company agreed to pay the NFL five times what Twitter spent on the rights last year, which was reported to be $10m, the person said.