Accenture has acquired avVenta Worldwide, a provider of digital production services to leading brands and agencies across multiple industries. The acquisition, which closed today, strengthens the broad range of marketing services Accenture provides to chief marketing officers (CMOs) – from the development of marketing strategy to the management of marketing systems and campaigns. Terms of the transaction were not disclosed.The combination of avVenta’s digital production capabilities with the services that Accenture offers to the CMO through Accenture Interactive, will enable clients to manage content from its initial creation through to distribution. By leveraging avVenta’s delivery center in San Jose, Costa Rica, clients will be able to do this quickly and cost effectively.
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