Magazines are not suffering anything like the circulation declines experienced by newspapers, according to one of Britain’s leading magazine chiefs. Nicholas Coleridge, president of Condé Nast International, told a Media Society event earlier this week that although magazine sales were “off their top” it was “only by a small amount”.
To prove his point, he listed figures for three of his company’s titles. Vogue, which sold 135,000 copies a month in 1989, is now selling more at 200,000; Tatler has risen from 25,000 to 85-90,000 copies; and GQ is up from 40,000 to 120,000. In addition, said Coleridge, the March issue of Vogue had sold more advertising that any other March issue in its 99-year history.
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