In 2012, Farmers Guardian was acquired by Briefing Media, a start-up led by Neil Thackray who has spent almost 30 years managing the highs and lows of publishing and events for some of Europe’s largest B2B companies. He had started out selling recruitment advertising for Reed Business Information before becoming publishing director and then CEO in companies large and small.
Along the way, he became a punchy advocate of reinvention in traditional media.In 2010, he had teamed with Rory Brown (a former Metal Bulletin and Incisive Media marketing whizz) and Rupert Levy (a Finance Director from Haymarket and UBM). Briefing Media started, slightly confusingly, with Media Briefing, a web site which quickly became a significant source for analysis of the digital media wars.
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