Havas is making its biggest acquisition in fifteen years with the purchase of digital communications group FullSix, for around $75 million.The Paris-based digital business has a global staff of nearly 700, with offices in France, Portugal, Spain, Italy, the U.K. and the U.S., and a client list that includes L’Oreal, Vodafone, Bayer, Renault and LVMH.
The exact terms are not being disclosed, but FullSix claimed revenues of $67 million last year, and an executive close to the deal said that Havas will likely pay 1.1 or 1.2 times this figure.
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