Publishers and the advertising industry have long tried to sweep the topic of ad blocking under the rug. Their idea has been that the fewer consumers who know about it, the better off everyone else is. Their efforts have met with little success. According to a report released by PageFair and Adobe in September, ad blocking is no secret. The report found 27.6% of Internet users in the U.S. use Adblock software, with that number as high as 41% for 18- to 29-year-olds.
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