A new report from Business Insider Intelligence finds that real-time bidding (RTB), a key piece of the programmatic ecosystem, will account for over $18.2 billion in US digital ad revenues in 2018, up from just $3.1 billion in 2013.Programmatic platforms are on pace to fundamentally reshape the entire digital advertising landscape according to the report. These platforms are automating much of the ad buying and selling process and increasing the accuracy of execution. Programmatic technologies are helping ad buyers find the right audience at the right price at the right time.
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