Online research specialist YouGov has reported a 9% increase in revenue to £32.6m for the six months to 31st January, while adjusted operating profit was up 31% to £2.9m. The company made a loss of £400k, reportedly because of costs relating to two acquisitions made during the period.
The loss was driven by costs relating to the acquisition of Doughty Media 2, the company behind Opigram, which collects information on people’s personal tastes; and Asian MR and tech firm Decision Fuel (now renamed YouGov Asia Pacific). It was also driven by £600k of costs resulting from staff redundancies, including a 20% reduction in the Nordic region.
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