According to the Adfonic Q3 2013 Global AdMetrics Report, tablets have doubled their share of mobile ad impressions over the past year, and that within the tablet format, Apple’s iPad in particular gained share. Tablets’ share of overall impressions grew from 14% in Q4 2012 to 28% in Q3 2013, while the iPad’s share of tablet impressions grew from 58% to 76% over the same period, a growing iPad dominance within a growing format.
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For the report click Adfonic