According to The Independent Publicis’s ZenithOptimedia group is set to acquire a majority stake in Walker Media part of M & C Saatchi.
Walker Media was co-founded by Christine Walker, a former chief executive of Zenith, in 1998. It will become the third international agency in the ZenithOptimedia group, with Zenith and Optimedia, but will continue to be a separate entity in the UK.
For the full story in click Independent