Pro-EU newspaper the New European is to continue publishing beyond its four-week trial period after beating its sales targets, its publisher has announced.
Billed as the newspaper for the 48% of the UK that voted to remain in the EU in the 23 June referendum, the New European’s first edition is thought to have sold more than 40,000 copies. Subsequent issues have also sold well, leading publisher Archant to decide to continue producing it on a rolling basis, though the company has made it clear it will pull the plug if interest wanes. By contrast, daily sales of The New Day newspaper, which launched last February, quickly sunk to an estimated 30,000 before it was closed in May. Its publisher, Trinity Mirror, had been targeting a circulation of about 200,000 copies.